Natalie, an award-winning mixologist and aspiring bar owner, asked me to bring to life her vision for a cocktail bar based in her home neighborhood on Chicago's west side. Beyond a passion for quality cocktails, good food, and top tier hospitality, she wanted to honor her grandmother Virgie's legacy. The vision: vintage-inspired, 70s groovy, and unapologetically Black. I worked with Natalie to bring her vision to life with a brand identity, logo set, and color palette.