Spotify
CONTEXT
Note: this is a case study done as a personal project, not as a Spotify employee.
I approached Spotify, the largest global music streaming platform, with an open question: how could the user experience be meaningfully improved? Over the course of 2 months, I conducted user research, tested hypotheses, and iterated on design concepts.
Note: designs are from 2021, so UI is slightly dated.
PROBLEM
Listening to and discovering music is a richer experience when shared with friends and family, but Spotify lacks the tools to unlock the power of community.
SOLUTION
I designed community-driven discovery tools to power music discovery, intentional listening, and create a stickier social experience. Since then (2021) Spotify has implemented a significant amount of social features – I was on to something!
PROJECT TYPE
Case Study
ROLE
Product Designer
WHAT I DID
UX design
UI design
User research
Content design
Spotify
CONTEXT
Note: this is a case study done as a personal project, not as a Spotify employee.
I approached Spotify, the largest global music streaming platform, with an open question: how could the user experience be meaningfully improved? Over the course of 2 months, I conducted user research, tested hypotheses, and iterated on design concepts.
Note: designs are from 2021, so UI is slightly dated.
PROBLEM
Listening to and discovering music is a richer experience when shared with friends and family, but Spotify lacks the tools to unlock the power of community.
SOLUTION
I designed community-driven discovery tools to power music discovery, intentional listening, and create a stickier social experience. Since then (2021) Spotify has implemented a significant amount of social features – I was on to something!
PROJECT TYPE
Case Study
ROLE
Product Designer
WHAT I DID
UX design
UI design
User research
Content design
Spotify
CONTEXT
Note: this is a case study done as a personal project, not as a Spotify employee.
I approached Spotify, the largest global music streaming platform, with an open question: how could the user experience be meaningfully improved? Over the course of 2 months, I conducted user research, tested hypotheses, and iterated on design concepts.
Note: designs are from 2021, so UI is slightly dated.
PROBLEM
Listening to and discovering music is a richer experience when shared with friends and family, but Spotify lacks the tools to unlock the power of community.
SOLUTION
I designed community-driven discovery tools to power music discovery, intentional listening, and create a stickier social experience. Since then (2021) Spotify has implemented a significant amount of social features – I was on to something!
PROJECT TYPE
Case Study
ROLE
Product Designer
WHAT I DID
UX design
UI design
User research
Content design
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